Head of Sales

Role Overview

We are seeking an experienced Head of Sales to lead the commercial strategy and sales function, driving revenue growth, new business development and customer retention across the organisation.

The role will combine strategic leadership with hands-on commercial activity, managing the sales team while maintaining senior-level relationships with key customers and prospects.

Key Responsibilities

• Develop and execute the company's sales strategy in line with overall business objectives.

• Lead, manage and develop the sales team, setting clear targets and accountability.

• Drive new business development across target markets, sectors and customer segments.

• Identify and develop strategic opportunities to increase revenue and market share.

• Personally manage and develop key customer relationships and major accounts.

• Build and maintain a strong sales pipeline, ensuring consistent commercial activity.

• Establish sales targets, KPIs and performance reporting.

• Monitor market conditions, competitor activity and customer requirements to identify opportunities.

• Work closely with operations and management to ensure commercially viable and high-quality customer solutions.

• Lead major tenders, proposals and commercial negotiations.

• Support pricing strategy and ensure appropriate commercial discipline across the sales function.

• Develop relationships with strategic partners, agents and other relevant stakeholders.

• Provide regular reporting to the executive team on pipeline, performance, revenue and market opportunities.

• Recruit, coach and develop high-performing sale