In freight forwarding, speed is not optional. Miss a cutoff and containers roll. Miss a flight and customers lose confidence. Recruitment follows the same law. When hiring processes stall, the best candidates move on. Often they go to your competitors who acted faster.
The freight forwarding talent market is more competitive than ever. Experienced sales executives, licensed customs brokers, and project cargo specialists are in short supply. The companies that move quickly in hiring secure them. The companies that hesitate are left with second choice.
When you act fast, you create clear advantages for your business:
- You secure high performers before competitors do
- You show candidates your company is decisive and confident
- You reduce the revenue loss caused by empty seats
- You build a reputation that attracts stronger talent in the future
Recruitment leaders agree. Geoff Smart and Randy Street write in Who: “Talent flows to the companies that make decisions quickly and decisively. Delay is the enemy of A Players.”
Lou Adler reinforces the same point in Hire With Your Head: “The best candidates are gone in ten days. Companies that hesitate lose out to competitors who move with speed and clarity.”
The evidence is clear. Companies with streamlined, timely processes consistently land stronger talent.
In freight forwarding that translates directly to increased GP, better service delivery, and a sharper competitive edge.
Freight forwarders in New York are facing rising demand for customs brokerage and compliance expertise as tariffs and regulatory reforms reshape hiring trends across the logistics sector.
Despite ongoing market shifts and tariff pressures, the U.S. freight forwarding landscape continues to reward those who can hunt - the salespeople who create opportunity where others see challenges. Here’s why business developers with true hunter DNA will remain the long-term winners.
After two turbulent years, U.S. freight demand split into two clear stories in 2024–2025: ocean imports cooled from a hot 2024 peak, while air cargo kept grinding higher especially on lanes tied to tariff-sensitive, high-value goods.